Communication is the process of delivery of messages by communicator to communicant through the media that cause a certain effect. The process of communication there are two stages, namely Primary and Secondary.
A. The Primary Communication Process
The process of communication is the primary process or the delivery of thought and feeling to someone else using the symbol (symbol) as the media, language, gesture (gesture), hint, image, color, and so forth.
In the process of communication, the media is the most widely used language, as someone able to translate ideas to other people in the form of ideas, information or opinions.
Words contain two types of understanding:
* Denotative that is, words that have meanings as listed in the dictionary or the actual (dictionary meaning)
* Connotative that is, words that have emotional meaning, or contain a specific assessment / metaphorical (or emotional meaning Evaluate)
Languages play an important role in the process of communication. Wilbur Schramm, communications expert in his work "Communication research in the USA" that the communication will be successful if the message delivered by communicators according to the reference frame (frame of reference), blend of experience and understanding of (collection of experiences and meanings) that have been obtained communicants .
B. The Secondary Process Communication
The process of communication in the secondary process is the delivery of messages by someone to another person using the equipment or facilities as a second after the first symbol is used as a medium because it is relatively remote or polynomial. Means that, mail, phone, fax, newspaper, magazine, radio, TV, movies, e-mail, internet, and others because a communicants as target located in relatively remote places.
Thus, the communication connection from the secondary is a primary communication to penetrate dimensional space and time, then up in the symbol-symbol to formulate the content of messages of communication, communicators must consider the characteristics or nature of media that will be used. The determination of the media that will be used as a result of the choice of many alternatives based on the consideration necessary to the communicants will tendencies . Communicants media mail, poster, or billboard with communicants will different newspapers, radio, television, film, or other media. Each media has a specific nature or characteristics of an effective and efficient for use for the delivery of a particular message as well. (Onong Uchjana E. 1984)
